If you have no idea what this is about, see “The Real Reason Amazon Announced Delivery Drones Last Night: $3 Million In Free Advertising On Cyber Monday“.
But the real story here isn’t how Jeff Bezos took advantage of CBS in order to get free advertising. If you actually watch the segment, it shows how mainstream news programs like “60 Minutes” have turned into sycophant kiss-asses for the rich and powerful. Charlie Rose asks Bezos hard hitting questions like “Are you working on a set top box that will allow people to watch streaming video and not need to have cable television?” And Bezos of course answers “I can’t answer that question” and they both laugh.
What a joke.
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This answers the question I had the next day (after the airing of the story) when I read another story about the delivery drone project being many years off from being reality, my question being: why was this worthy of a “60 Minutes” piece?
The answer is that it was not worth it, even as a fluff piece. Don’t get me wrong — I love Amazon.com (I received 3 packages from them just today), but that interview was a complete embarrassment, both for Amazon and especially for 60 Minutes.
Why is this such a terrible thing
This is pretty funny:
http://arstechnica.com/security/2013/12/flying-hacker-contraption-hunts-other-drones-turns-them-into-zombies/
Duckman: 60 Minutes is supposedly a news program. This was advertising masquerading as news, with commercials during the breaks to boot.
I get three packages a day from Amazon. The minutes those little drones become available, I’ll get my groceries delivered. This from someone highly allergic to second hand cigarette smoke.
It will be interesting to see what the drone delivery option costs.
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